🤝 Step 4 — Build Your Prospect List

The Lifeline of Your Business

Your prospect list is your most valuable business asset.

It’s not just a list of names — it’s a list of possibilities.

Every success story in this business began with someone taking the time to write down who they knew.

The size and quality of your list will directly determine your momentum — but more importantly, your confidence.

“Don’t let your memory be your marketing plan.”

You’ll build, sort, and prioritize your list like a professional — not as a salesperson chasing people, but as a connector of solutions.

1. The Master List

Your goal in this phase is quantity first, quality second.

Write down everyone you can think of — don’t filter yet.

Use your phone contacts, social media, coworkers, family, neighbors, gym friends, old classmates, etc.

Aim for at least 100 names to begin.

Ask yourself:

Who do I know that I like, trust, or respect?

Who do I know that I’d love to work with?

Who’s positive, motivated, or looking for something more?

Don’t worry if some people seem uninterested right now.

This list is a living document — you’ll add, sort, and revisit it often.

(Placeholder – image idea: “Brainstorm Cloud” of names / network connections.)

2. Sorting — Not Judging

You’ve probably heard the saying “don’t prejudge anyone.”

That’s true — but there’s a difference between judging and sorting.

Judging assumes you know what someone will or won’t do.

Sorting simply means you’re organizing your efforts strategically — starting where you’re most likely to win early and build momentum.

Think of your list like a deck of cards: you’ll go through all of them eventually, but you play your strongest hands first.

“You’re not convincing anyone; you’re sorting to find who’s ready.”

3. The Prospect Qualifier Checklist

Use this simple Prospect Qualifier Table to evaluate and rank each person.

It’s not about labeling — it’s about prioritizing where to invest your first energy.

Qualifier Question to Ask Yourself Score (1–5)

Dissatisfied / Open to Change: – Are they dissatisfied with their health, job, income, or time freedom?

Influence / Credibility: – Do people listen to or respect them?

Money-Motivated: – Are they driven to improve their financial situation?

People Skills – Are they good communicators or networkers?

Teachable / Coachable: – Are they willing to learn and follow a system?

Trust Factor: – Do I have a strong relationship with them?

Lifestyle Alignment: – Would LifeWave products genuinely help them?

Positive Energy: – Are they uplifting to be around?

After scoring, total each column out of 40 possible points.

30–40 Points: Prime candidates — start here.

20–29 Points: Good prospects — nurture and follow up.

Below 20: Keep on the list; re-evaluate later.

(Placeholder – downloadable “Prospect Qualifier Worksheet” or printable PDF.)

4. Identify Your First Four

Momentum loves speed.

To build instant confidence, identify the first four people you would love to partner with — people you genuinely care about and would be proud to work beside.

These are your “Dream Four.”

They should ideally be:

People you love and trust.

People who you know would benefit from the products or opportunity.

People who are supportive of you personally.

When your first experiences are positive and encouraging, it builds the confidence you’ll need when you encounter skeptics or slower starters.

Pro Tip: Confidence comes after action, not before it.

Focus on getting those early wins — the belief will follow.

5. Prioritize for Your 90-Day Fast Start

Once you’ve scored and sorted your list, divide it into three tiers:

Tier Description Action

A List High scorers (ready, credible, motivated) Contact these first — aim for your first 10 presentations here.

B List Open-minded but may need exposure Share testimonials, invite to events, stay in touch weekly.

C List Unsure, skeptical, or busy Add to long-term nurture list — update them with results later.

(Placeholder – funnel diagram visual: “Sort → Prioritize → Follow-Up Cycle.”)

This process keeps you focused on productive activity and protects your mindset from unnecessary rejection.

6. Keep the List Alive

Your list isn’t a one-time task — it’s a living asset.

Every week, add at least five new names.

The moment you meet someone new, ask yourself, “Could they benefit from better health, income, or freedom?”

If yes, write their name down.

You’re not prospecting people — you’re prospecting for needs.

Over time, you’ll develop a sixth sense for who’s open.

That skill becomes second nature when you stay active and connected.

“Amateurs try to convince. Professionals sort, share, and move on.”

Exercise — Create Your Master Prospect Tracker

Create a simple tracker (digital or printable).

Include columns for:

• Name

• Contact Info

• Category (A, B, C)

• Key Qualifiers (✓ Dissatisfied, ✓ Teachable, etc.)

• Date Contacted

• Follow-Up Date

• Notes

(Placeholder – example table visual for Prospect Tracker.)

You can use a simple spreadsheet, notebook, or contact manager app.

What matters most is consistency — updating and reviewing daily.

The Goal of Step 4

By the time you finish this chapter, you should have:

✅ A master list of at least 100 names

✅ Your top 4 “Dream Partners” identified

✅ Your first 10 “A List” prospects ready to contact

✅ Confidence that you’re working with strategy, not stress

Next Chapter → Step 5: Contact & Invite